Hadithi Hadithi: “East Africa meets London cool” womenswear- Chichia

Chichia and the Project Tribe founders join  forces to produce this exceptional fashion shoot set up on location in Guatemala.

In this extraordinary fashion editorial Juliana Luna and Atlanta-based Vanessa Coore of  Project Tribe wear the SS15 collection conceptualised by Chichia founder Christine Mhando (Tanzanian-born fashion designer behind her own label of “East Africa meets London cool” womenswear).

 “Hadithi Hadithi, which literally means ‘Story Story’ in Swahili, serves as the primary inspiration for this collection,” Mhando says in an interview with Okay Africa. “For SS15 we are looking back at one of our favourite pass times as children… story time! Our unique prints have been specially designed and selected to evoke a sense of nostalgic fun in the clothing.”

 

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Post Author: Editor