The genesis of the collaboration is #HeinekenLFDW’s commitment to catalyzing the African Fashion industry ecosystem and providing greater avenues for commercial success for designers based on the continent. The Autumn/Winter presentation is an inaugural one and aligns #HeinekenLFDW closer to the global fashion week calendar; a calendar that has long expanded from the big 4 (New York, London, Milan and Paris) to include Moscow, Seoul, Sao Paolo and a myriad of other international cities with vibrant fashion scenes. Timing is also right as the clamor for the industry to thrive reverberates across the continent: the Sub-Saharan African Apparel and Footwear Industry which a recent EuroMonitor report valued at $31Billion, will need to adapt to reflect the international fashion calendar, if designers, retailers and merchandisers on the continent are to compete on the global stage.
Collaborating with Red Door Gallery was instinctive. Although a fine art gallery, Red Door, like #HeinekenLFDW is committed to curating and championing the very best of African creativity. Furthermore, the nexus between fashion and art is natural as both are visual mediums in which mood, message and beauty are related via forms, be they worn or displayed. The gallery space will also allow for the intimacy associated with presentations, and guests will relate with each collection in an installation format.
Speaking about the forthcoming event #HeinekenLFDW Executive Director & Founder, Omoyemi Akerele said: “The team at #HeinekenLFDW and our partners, Red Door Gallery and FETS Wallet are super excited! From the outset our aim has been to create visually dynamic events and commercially profitable opportunities for designers in Nigeria and across Africa. Expanding to reflect the bi-annual fashion calendar, but in a deliberately organic manner via this Autumn/Winter presentation season at Red Door is really exciting.”