RAAAH Unveils New Collection ‘Argento’ At PURE London

by Rachel Ogbu

Emerging label RAAAH kicked off 2015 with the label’s new collection ‘Argento’ which was unveiled at PURE London 8-10 February 2015.

“PURE London SS14 was the birth of my first RAAAH collection. At the time I felt like a rookie on a pitch, placed amongst the messiahs of fashion trade. This February, I launched my new A/W15 collection, which was even more exciting, also as the audience reception was very good,” says designer Rahima Mohamed who is from Zimbabwe.

‘Argento’ means silver in Italian, one of Mohamed’s favourite colours. “It’s a colour that is exceptionally shiny and it expresses everything I want out of life, and a reflection of how I was feeling when I started brainstorming on this collection. Silver is how I want most women to feel – vibrant, stylish and classy,” the designer explains.

With tones of silver and gun metal at the forefront, the silhouettes once again are inspired by feminine strength which are fast becoming RAAAH’s driving design aesthetic, a blend of feminine fluidity with strong structures to signal powerful, confident women. The designer makes use of silk noil, silk bounded lace in pink and silver which give a subtle nod to African print, silk lurex, and fine brocade to create a range of contemporary pieces. 

To find out more about RAAAH please visit www.raaah.co.uk


Post Author: Editor