CifromRED

Let’s explain why corporate sustainability isn’t just a buzz word

“Nature is healing. We are the virus.” One of the small comforts of the lockdowns put in place by governments around the world to curtail the spread of the coronavirus was the viral memes satirizing the calming effects of lockdowns on the environment. From...

Diversity is lacking in Nigeria’s meeting rooms, and it’s bad for business

Nigeria has a diversity problem. We see it on our streets, in our schools and in our interactions on social media. We create silos where only our perspectives matter in any conversation. This is a troubling phenomenon, especially when...

Young Nigerians believe #EndSARS 2.0 is near-inevitable | Culture Intelligence from RED

The brewing agitation that grew to become the rallying point for the fight against police brutality in Nigeria, started on 4 October 2020, when a video recorded near Wetland Hotel in Ughelli, Delta, went viral on Twitter. Recorded by Nicholas Makolomi – who incidentally has just released from police...

Osita Iheme, Tacha, The NATIVE and more …| These are the top 100 people, places, and platform in Nigeria this week

From a database of over 10,000 entries, The Masterlist editors curate, weekly, the top 100 people, places, and platforms that should be top of mind for individuals and corporations. This week’s list features a diverse mix of entries from artists...

Who is afraid of Arise News?

First, let’s regulate social media! On 8 October 2020, Lai Mohammed, the Minister of Information and Culture, was at the National Assembly to defend the 2021 budget proposal of his ministry. According to him, fake news and misinformation are severe...

Ozo, Burna Boy, Bella Naija and more…| These are the top 100 people, places, and platform in Nigeria this week

From a database of over 10,000 entries, The Masterlist editors curate, weekly, the top 100 people, places, and platforms that should be top of mind for individuals and corporations. This week’s list features a diverse mix of entries from artists...

How sampling fuelled the growth of the Nigerian music culture (2)

Nigeria? Everywhere, sample. Flavour’s Nwa Baby (Ashawo Remix) became an instant hit in 2011. Flavour had actually sampled another song, Sawale by Rex Lawson. Sawale was released in the 1960s. The Nigerian music industry is constantly proliferated by music samples. Lagbaja’s Gra Gra was sampled in Davido’s If. Kojo...

Laycon, Isreal Adesanya, Eko Hotel, and more | These are the top 100 people, places, and platform in Nigeria this week

From a database of over 10,000 entries, The Masterlist editors curate, weekly, the top 100 people, places, and platforms that should be top of mind for individuals and corporates. This week’s list features a diverse mix of entries from artistes...

COVID-19 is a crisis like no other. These are 10 effects the pandemic will have on Nigeria

By Isime Esene and Ifedayo Adeleye. After it was declared a global pandemic by the World Health Organisation in January, Coronavirus (widely known as COVID-19) has so far spread to over 160 countries and territories, infecting over 1,000,000, and killing over 50,000 people....

The 100 most interesting things in politics, culture, and social influence this year

By Ifedayo Adeleye & Isime Esene. In the whirlwind of events that seem to accost us from every sphere of our lives, it's easy to completely tune out and just take things as they come. Trends come and go, we...
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#BreakFreeWithErica: Why it makes for an effective brand revolution

Celebrity endorsements attach the fame of a celebrity to a brand or product. According to philosopher and author, Mokokoma...
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