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How sampling fuelled the growth of the Nigerian music culture (2)

Nigeria? Everywhere, sample. Flavour’s Nwa Baby (Ashawo Remix) became an instant hit in 2011. Flavour had actually sampled another song, Sawale by Rex Lawson. Sawale was released in the 1960s. The Nigerian music industry is constantly proliferated by music samples. Lagbaja’s Gra Gra was sampled in Davido’s If. Kojo...

Laycon, Isreal Adesanya, Eko Hotel, and more | These are the top 100 people, places, and platform in Nigeria this week

From a database of over 10,000 entries, The Masterlist editors curate, weekly, the top 100 people, places, and platforms that should be top of mind for individuals and corporates. This week’s list features a diverse mix of entries from artistes...

COVID-19 is a crisis like no other. These are 10 effects the pandemic will have on Nigeria

By Isime Esene and Ifedayo Adeleye. After it was declared a global pandemic by the World Health Organisation in January, Coronavirus (widely known as COVID-19) has so far spread to over 160 countries and territories, infecting over 1,000,000, and killing over 50,000 people....

The 100 most interesting things in politics, culture, and social influence this year

By Ifedayo Adeleye & Isime Esene. In the whirlwind of events that seem to accost us from every sphere of our lives, it's easy to completely tune out and just take things as they come. Trends come and go, we...

The 15 (and a half) trends that will drive the culture in Nigeria this year

by Ifedayo Adeleye and Nelson CJ As we find ourselves saying often, there is no need for predictions. Only interpretations. Our investigations into the trends and lifestyles that will drive Nigerian cultural and consumer behaviour in the immediate term have...

There are 15 trends you should watch out for across Sub-Saharan Africa this year

by Isime Esene and Edwin Okolo The business of prediction is tricky, even often foolish. But the business of paying close attention to reality – what is happening today – and what that means for the present is almost indispensable....
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Go-to Online Media Platforms in Nigeria

The Media is big business in Nigeria and continues to attract investors eager to cash out from the largesse...
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